Our Story

Art × Strategy × Wellbeing

Rooted in art, strategy and wellbeing, Wildcraftd honours the ephemeral nature of things - the fleeting, the fragile, and the moments we turn to creativity to understand, to heal, and to transform.

Roots

Chrissi Deligatos

Strategist, maker, and founder of Wildcraftd - exploring how creativity, insight, and wellbeing can rewild the way we think, create, and work.

With 25+ years in integrated and digital strategy, I’ve helped shape brands such as Vodacom, Unilever, The Walt Disney Company, Nedbank, MTN, Absa, Tiger Brands, Nando’s, Ford, Colgate, Galderma, SC Johnson, Telkom and South African Tourism - across agencies including Digitas, Liquorice, VML, Machine_, Ogilvy, The Jupiter Drawing Room, Mindshare, Zenith, and FCB.

A graduate of the University of Johannesburg and the National School of the Arts, with a BA (Hons) in Marketing Communication and a BA in Psychology.

Through Wildcraftd, I explore where creativity, strategy, and wellbeing meet - crafting workshops, tools, kits, artworks, strategies, and creative spaces that help people and brands reconnect with meaning, purpose, and imagination.

1. Wildcraftd Workshops

Art × Nature × Making

Hands-on creative workshops for adults, children, teams and communities.

From clay and texture explorations to collaborative art, sensory sessions and seasonal offerings. Spaces to reconnect, express and make with purpose.

Art workshops · Artist collaborations · Sensory & nature-based making · Community sessions

2. Wild Labs

Strategy × Creativity × Wellbeing

Where art as healing meets strategy as innovation.

Wild Labs blends creative mediums, nature-based tools and strategic frameworks to help teams unlock ideas, solve problems and work in healthier, more human ways.

Wild Labs comes to life through three tools:

WILD Tools — creative unlocking methods using mixed-media, music, gardening, dance, natural objects and tech.

WILD Inspiration — collaboration with diverse creatives (artists, strategists, designers, writers, potters, musicians, dancers, gardeners, gamers).

WILD Exchange — meaningful partnerships that create shared value between organisations and the creative economy.

Strategy Labs · Clay Thinkers Kit · Creative tools · Corporate sessions · Team wellbeing & problem-solving · Cross-disciplinary collaboration

3. Wildcraftd Artworks, Kits and Spaces

Crafted Art × Spaces × Keepsakes

Thoughtfully made pieces and kits for people and spaces.

Wildcraftd objects, artworks, keepsakes and nature-inspired collections and kits, these pieces bring texture and imagination into everyday environments.

Art-for-spaces · Crafted gifts and kits · Limited editions · Seasonal objects

Connect:

cdeligatos@gmail.com

Chrissi: 0828587522